Segment your customers for better targeting

Create advanced customer segments to drive better purchasing predictions based on behaviors. Using sales data, campaigns and promotions systems, this solution helps derive a number of features that capture the behavior of various households. Build useful customer clusters to target with different promos and offers.

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Benefits and business value

Know which customers to target

Identify target customer groups and what to offer them

Personalize at Scale

Scale fine-grain-level segmentations rapidly to quickly personalize customer experiences

Collaborate & Share

Segmentation data is used by product, marketing & other teams, and the Databricks Lakehouse Platform is built for flexible collaboration

Reference architecture

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