100 Years of Horror Films: An Analysis Using Databricks SQL
When it comes to the history of film, perhaps no genre says more about us as humans than horror, which taps into our biggest phobias and uncertainties about the world. With such a huge range – from gruesome to symbolic to comedically terrible – we thought it’d be interesting to analyze IMDb data on horror...
Solution Accelerator: Multi-touch Attribution
Behind the growth of every consumer-facing product is the acquisition and retention of an engaged user base. When it comes to customer acquisition, the goal is to attract high-quality users as cost effectively as possible. With marketing dollars dispersed across a wide array of different touchpoints -- campaigns, channels, and creatives -- measuring effectiveness is...
Solution Accelerator: Toxicity Detection in Gaming
Across massively multiplayer online video games (MMOs), multiplayer online battle arena games (MOBAs) and other forms of online gaming, players continuously interact in real time to either coordinate or compete as they move toward a common goal -- winning. This interactivity is integral to game play dynamics, but at the same time, it’s a prime...
Solution Accelerator: Telco Customer Churn Predictor
Skip directly to the notebooks referenced throughout this post. When T-Mobile embraced the un-carrier label, they didn’t just kick off a marketing campaign; they fundamentally changed the dynamics in the US market for telecom. Previously, telecom had been a staid, utility-like industry with steady growth and subscribers locked into two-year contracts to cover a “free”...
