Increase viewer retention through data-driven engagement strategies

Analyze both streaming and batch data sets to ensure a performant streaming content experience that drives engagement and loyalty.
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How to build: A Quality of Service (QoS) analytics solution for streaming video services

Benefits and business value

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Optimize user experiences

Process massive volumes of data to improve streaming performance

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Grow viewership

Extract audience insights from session data to drive audience growth

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Target new viewers

Increase audience engagement with personalized ads based on viewer behavior and Comscore ratings

Reference architecture

Player/client telemetry data (streaming):video starts, time to first frame, start failure, playback failure, rebuffering ratio, bit rate, session length CDN delivery logs (batch)

Additional assets

Case studies

viacom qos solutions case study


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